The Business of Choice

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The Business of Choice: How Human Instinct Influences Everyone's Decisions

In The Business of Choice, expert author and marketing consultant Matthew Willcox explores how human instinct and behavior impacts our decision-making. Using case studies and insights from thousands of behavioral scientists, Willcox reveals how you can use this information to create marketing strategies that will make your brand or business the one of choice for your customers.

You can read and listen to our full in-depth interview with the author by joining the Mind Tools Club.

282 pages.

This product is a downloadable item.