In this Skillbook, we focus on helping you to make the most of who you are – both at work and in your personal life.
We’ll explore how you can use Unique Selling Proposition (USP) Analysis to do this. It’s a tool commonly used by businesses to determine how to market their products and services, and to discover how they can set themselves apart from their competition.
Individuals can also use USP Analysis. You can use it to analyze your strengths, so that you can make best use of them and develop them for the future.
In just one hour you’ll learn how to:
Determine what your employers and/or customers value the most in you.
Understand what your strengths are, compared with other people’s.
Identify how you can improve your career prospects by building on the skills that matter.
This work on USP Analysis will give you the tools that you need to assess your strengths intelligently across multiple dimensions. The exercises will also help you to come up with a marketable USP that you can use to pursue the career of your dreams.
This workbook is a downloadable product.
All our Skillbooks are available for free to Mind Tools Club members. Go to www.mindtools.com to sign up and gain full access.