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Knowledge Management and the Practice of Storytelling
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The ancient art of storytelling has the power to transform modern-day organizations, but that power needs to be harnessed skillfully if it is to meet business goals.
At the forefront of this challenge are knowledge management practitioners, change management leaders, and organizational development professionals, and this book offers them the practical advice and guidance they need to implement sustainable storytelling initiatives.
It focuses on coaching strategies to help others develop storytelling skills, and provides background knowledge useful to champion and promote storytelling practices across organizational cultures.
Highlighted techniques include how to find and select stories, conduct storytelling interviews, and meet the needs of target audiences, as well as approaches to measuring the organizational impact.