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What’s the day-to-day lived experience of people working in multinational enterprises, and why does it matter? Can there ever be a unified “we” across territories and markets, and between headquarters and subsidiaries?
This study considers the relationship between corporate values and localized mindsets within a globally diverse workforce. It looks at how shared norms can be engineered, molded and redesigned to help organizations to adapt faster to internal and external change.
And it focuses on the role of individual employees in workplace cultural renewal, rather than taking the traditional perspective of top management. An essential read!
160 pages.
This product is a downloadable item.
Authors
Michael Jakobsen
Copenhagen Business School, Denmark
Verner Worm
Copenhagen Business School, Denmark
