Personal PEST Analysis Skillbook


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Personal PEST Analysis is a useful tool that can help you to analyze the “big picture” forces of change that are likely to affect you, and to identify the opportunities or threats that such forces present.

When you understand the large-scale changes that are going on around you, you can shape your goals and objectives so that you work with them rather than against them. You can then take advantage of the new opportunities that they present, and you can steer clear of courses of action that have little chance of success.

This one-hour Skillbook focuses on the essentials of conducting a Personal PEST Analysis.

During this Skillbook you will learn how to:

  • Identify professional opportunities presented by current external forces of change.
  • Identify the professional risks that are also presented by these forces.
  • Develop a career plan based on the factors that you have identified.

17 pages.

This workbook is a downloadable product. 

All our Skillbooks are available for free to Mind Tools Club members. Go to to sign up and gain full access.