The Creative Industries and International Business Development in Africa


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This book takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy in Africa, from before COVID to the present day, and positions it for a world-wide audience.

Chapters document the changing landscape of the sector, and capture insights from the global value chain to everything digital – from arts to publishing, fashion, film and music production and distribution.

Further discussions include the take-off of the African Continental Free Trade Area (AfCFTA) and the exit of Britain from the EU – with the latter event reinvigorating the Commonwealth Agenda and renewed interest in Africa’s creative industries.

192 pages.

This product is a downloadable item.


Nnamdi O. Madichie
Bloomsbury Institute, UK

Robert Ebo Hinson
University of Ghana, Ghana