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The Creative Industries and International Business Development in Africa
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This book takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy in Africa, from before COVID to the present day, and positions it for a world-wide audience.
Chapters document the changing landscape of the sector, and capture insights from the global value chain to everything digital – from arts to publishing, fashion, film and music production and distribution.
Further discussions include the take-off of the African Continental Free Trade Area (AfCFTA) and the exit of Britain from the EU – with the latter event reinvigorating the Commonwealth Agenda and renewed interest in Africa’s creative industries.