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This substantial volume features 40 chapters of research that focuses on what is new, relevant, and cutting edge in Computer-Mediated Communication (CMC). The authors critically explore topics ranging from theory and methods to emerging media trends and civil rights, via strategy, tactics and measurement. The final focus is toward the future of CMC and social media and their impact on the study and practice of communication more widely. The handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
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Jeremy Harris Lipschultz University of Nebraska, USA
Karen Freberg University of Louisville, USA
Regina Luttrell Syracuse University, USA