“Sustainable development” is a term popularized in 1987 by the UN Brundtland Commission in its report Our Common Future. And that groundbreaking document defined sustainable development as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
Now, this Emerald title, part of the series Developments in Corporate Governance and Responsibility, investigates the three pillars of the Commission’s proposed model, namely Environmental protection, Social equity, and Economic growth.
Individuals, businesses and institutions often give more weight to one pillar than the others, despite the call to address all three. So, can they ever truly be achieved equally, and what practical alternatives might be available to responsibly minded business managers?
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David Crowther Social Responsibility Research Network, UK
Shahla Seifi Social Responsibility Research Network, UK